Color television was still in its infancy when ST premiered in 1966. Some shows still filmed in Black and White. Would ST have been as dynamic if the studio/producers decided to cut costs by filming in B/W?
Of course in black and white there was never the argument over what color the Captain's shirt was.
From the premiere of 'Man Trap' to the finale 'Turnabout Intruder,' despite all the letter-writing campaigns, marches on and harassment of the network, after all the petitions and phone calls and everything else, Star Trek’s Nielsen ratings had dropped by well over fifty percent from birth to death.- Herbert F. Solow and Robert H. Justman, Inside Star Trek: The Real Story (1996), p.415
The Nielsens may have been accurate for the age groups they tended to focus on. The inaccuracy was they're weren't calculating the age groups who were watching the show.
IIRC the show had a person walking around with a special viewer which showed every thing in monochrome so they could make sure the sets and scenes looked good to the vast majority of viewers who had not gotten the colors sets yet.
Not really. CBS was experimenting with color as early as 1951, and some regular shows were being broadcast in color by 1958. NBC's prime-time schedule went all-color in the fall of 1966 (the season Star Trek premiered) and the other two networks followed a year later.Color television was still in its infancy when ST premiered in 1966.
I don't think the network "misunderstood the Nielsens". The ratings were the ratings, and it's untrue that NBC didn't use demographics, either. I know people want to believe the show was an unrecognized success, but in terms of prime time audience, it simply was not.
Compare ST to Lost in Space (Ugh!). LIS was bad in Black and White and even worse in color. At least the ST cinematographers didn't make a joke out of using different colors to 'paint' a scene. Anyone remember the infamous LIS episode "The Great Vegetable Rebellion" or whatever it was called? Maybe it is better if you didn't see it.
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