Here's my thing, and my apologies if it has been touched on before.
Simply put, Paramount/CBS/PTB do not see a way to make money at it beyond what they are already doing. As has been pointed out, if they saw it differently then they would be doing it.
The MCU is a whole different animal, regardless of beliefs by groups of fans. Marvel has had several decades of multiple characters, worlds, storylines, and reboots, and re-imaginings, some successful and some less that successful. If you listen to many of the writers over the years that for every character accepted, several others were rejected.
Star Trek doesn't have that in the same way. There are certainly many different storylines and characters, comics and literature, that inform this world. However, the concept of a reboot is more foreign to Trek, and has not been adopted smoothly. The fact that we are still discussing Abrams Trek as whether or not it should be considered Trek indicates that fact.
I think the Trek universe is best set on the TV, where the more in depth character arcs can be better explored, and continuing stories can be allowed to unfold. The films can allow for the bigger action, and there is nothing wrong with that. But, the longer, more complex arcs can really be explored through TV.
The MCU is not a good model for Star Trek. There are simply too many disparate elements that have formed the MCU over the years that Star Trek does not have.
Simply put, Paramount/CBS/PTB do not see a way to make money at it beyond what they are already doing. As has been pointed out, if they saw it differently then they would be doing it.
The MCU is a whole different animal, regardless of beliefs by groups of fans. Marvel has had several decades of multiple characters, worlds, storylines, and reboots, and re-imaginings, some successful and some less that successful. If you listen to many of the writers over the years that for every character accepted, several others were rejected.
Star Trek doesn't have that in the same way. There are certainly many different storylines and characters, comics and literature, that inform this world. However, the concept of a reboot is more foreign to Trek, and has not been adopted smoothly. The fact that we are still discussing Abrams Trek as whether or not it should be considered Trek indicates that fact.
I think the Trek universe is best set on the TV, where the more in depth character arcs can be better explored, and continuing stories can be allowed to unfold. The films can allow for the bigger action, and there is nothing wrong with that. But, the longer, more complex arcs can really be explored through TV.
The MCU is not a good model for Star Trek. There are simply too many disparate elements that have formed the MCU over the years that Star Trek does not have.