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The definite Star Trek logo font?

Roald

Fleet Captain
Fleet Captain
With the DSC logo change starting S3, all current ST series (DSC, PIC, LDS, PRO and by the looks of it SNW) carry the TOS font for the 'Star Trek' logo, making it the definite ST logo! I think it's very clever marketing wise to opt for a unified logo, and not like in the '70's - 00's where there were numberous different 'Star Trek' logo's:
- The Motion Picture font (later used for DS9 and VOY)
- The TNG font
- The ENT font
(and not even counting the TNG movies, which were all over the place...)

I'm only talking about the font used for the words 'Star Trek' of course.
 
I don't like the TOS font, it looks old fashioned, they should have done a new one.
 
TOS overall, but TMP's new title (before it became reused for all the TNG spinoffs-yet-not-TNG-movies, though there's a debate on branding across the board versus adding to the board with updated branding. :D ) was pretty nifty
 
For the franchise as a whole, the TOS font (and no weird variants, including the terrible Season 1/2 Discovery riff or the Abrams first ones). It's really funny how that font, abandoned for decades, works so well with modern "flat" design sensibilities.

For Berman-Era Trek, it simply has to be the TMP/DS9/Voyager font. I'd retroactively do it for TNG too even though it had its own thing. Picard really should use this font or the TNG font. Using the TOS font is weird.

For Streaming Trek (except Picard), the TOS font for the words "Star Trek" works best with something distinctive for the sub title. They kind of did that with Picard too, but I think at the very least "Picard" should have been the TNG font.
 
Horizon is apparently the wordmark font for the franchise again.

It's definitive.

The TNG wouldn't work well with Horizon.
 
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