Re: JJ Abrams Was Kinda Right About Trek Needing To Get Its Act Togeth
Along those same lines, the tropes behind Star Wars have a greater appeal, I think. The good guys are truly good, the bad guys are truly bad, and the people in the middle keep the lines between them very clearly marked.
Star Trek is more about humanity's wheelings and dealings 300 years from now, in a more utopian future. Kids can't really play with that on the same level that they can an astromech droid, Darth Vader, and a lightsaber duel with Luke. I mean, there's not really much of a comparison. Look at the figures:
"Ooh, here's Captain Picard in command jacket, with cup of earl gray tea, PADD, and phaser."
vs.
"The Lord Vader, with black biosuit, and lightsaber. Use his force wielding action to crush your enemies and assure victory for the Empire!"
The marketing is completely different. While it was more kid focused in the 60s and 70s, modern Trek merch seems to be more geared toward adults who want to have keepsakes of their childhood, while Star Wars kind of says "this IS your childhood! Buy these and relive it again!"
I'm not saying that's every case, but it kind of feels that way. Star Trek is the optimist in you that likes to see humanity prosper and prove that we get better as a species, overcoming hunger, waste, want, and greed. Star Wars is the kid in you that says "let's force choke that rebel soldier and cut off Luke's arm again! Then we'll invade the Hoth Rebel base with our AT-ATs!"
No contest.
I mean, I saw a yard sale today with Star Wars figures, and my first thought was "ooh! I want to own these! I have to buy them!" I resisted, of course, because I have no money, but the desire was there because of the way the packages were made, the characters inside, I wanted to be a part of the story. When I see Star Trek figures, I don't have that same thought. Instead, it's more like "I could get this. I might like to have that on my desk," but the kid in me isn't interested as much. Again, that may be marketing technique.
That being said, I think the new Trek movies have more of a sci-fi/fantasy adventure flavor, and if the merchandising were done right, could appeal more to kids, but I don't know if that's the direction they want to go. I'm all for it, but then I like Star Trek and Star Wars.