Why shouldn't we ask that publishers join the 21st century?
Every publisher I know is busily investigating how to best incorporate the many wonders of digital artforms, Web 2.0 and information communication technologies (ICT) into the old status quo.
It's like trying to hold back the tide... They're only shooting themselves in the foot.
I'm an artist, customiser and model maker in my spare time. Every so often, I get emails from people demanding that I make them a duplicate of something I created, or sell them the one I already have. Sure, I guess I'm shooting myself in the foot for refusing, but it's my right to maintain control over my creations if I so choose. And they don't have a right to take my work and copy it. They might have the means, but they don't have the right.
Supply and demand, and if they won't supply it someone else always does.
In several previous posts I've already talked about supply and demand. I know how it works.
One reason books are cheap and eBooks are not as cheap (as you might think they should be) is that demand for eBooks is not yet terribly high. Just as VHS machines were $800 before they dropped to $400, $200 and $50. Just as pre-recordered VHS and Beta tapes were $70 each before they were $30 and then $10. Supply and demand.