CBS is pitching
Trek XI at that link and acting like they own it, so if they had to pay for the rights, they've already figured that end of it out. I'm sure they've counted all the beans.
Check out the
sell sheet, I didn't notice that before. Notice how they focus on Abrams' movie in boasting about the box office success, call it a "New Franchise," and then mention that it's the #4 Movie Franchise of all time. So which franchise are they talking about, the new one, or the one that includes all those other movies? Whatever the customer wants to buy, baby!
And that's why it's silly for us to start worrying about what reality anything is in. CBS will sell whatever product the customer wants to buy. They're not worrying about anything below the subtlety level of a bullet point.