The number of people who liked
Trek XI - as defined by the people who paid to go see it - vastly exceeds the few who were offended by it and who loathe it with a fiery passion. But the number of people who are even aware there is a difference between Abrams' version of
Trek and what came before are just a small minority compared with the vast number of people who watched the movie, liked it, forgot about it, but might be willing to see a TV series in the same vein if they see an ad for it. Those folks don't know what the fuck "canon" is, much less care about any issues related to it.
My point is, quibbles over the movie have no bearing on any prospective TV show. Anyone who wants to provide a convincing argument why such quibbles matter, please do so.
So by setting it in the Abrams universe, who do you figure you're going to get, that you wouldn't otherwise?
By not setting it in the Abrams universe, how many people are you going to get who could even tell the difference?
The number of people for whom such things matter is trivial, and won't make any difference one way or other when it comes to the Nielsens.
Instead, here's what a new show needs to do: attract the viewers of whatever channel it is aired on. If it's Showtime, it needs to be accepted by Showtime viewers. If CW, then those viewers count. FX, TNT, AMC, etc.
Still-contented Trekkies will watch either way, and ex-Trekkies who have fled the coop because of JJ Abrams aren't numerous enough to matter. So both groups can be safely ignored.
But Showtime is going to advertise the show to its existing audience, so the show better be something they're willing to check out. Ditto for all the other channels.
Which is why it's an exercise in futility to try to describe what the show will be until you know where it is being shown. And the stuff people are debating, such as "which reality it is in" or whether it should have Klingons are not the things that will make the series a success. What will make it a success is if it's
Star Trek in the Showtime style on Showtime;
Star Trek in the CW style on CW; etc.
Think of it this way:
Trek XI was in essence,
Star Trek in the summer blockbuster movie style. Abrams succeeded because he adapted
Star Trek to its environment: the summer blockbuster movie. On TV,
Star Trek must similarly be adapted to its environment, but unlike movies, TV has many distinct ecosystems, each with its own demands.