This year's three
J. League divisions are set to kick off this weekend; this is to be the last season before the league switches over to a "fall-to-spring" calendar. (As a reminder,
the league's official English YouTube channel live streams a number of J1 League games each week, typically with English commentary.)
As it happens, the J. League has had a strict policy against corporate branding for their teams: for example, if one of the semi-pro teams in Japan's fourth division (such as
Honda FC) were to be promoted to the J3 League, they'd need to drop the "brand" name as part of this process.
Which might raise the question: what would happen if, say, Red Bull were to buy a Japanese club? Would they have to go the "
Leipzig" route, with "RB" standing in for "
RasenBallsport"? And what would happen to the team's pre-existing identity?
Well...
The "
Ardija" in the name Omiya Ardija referred to "
ardilla", the Spanish word for "squirrel". Prior to their recent purchase by Red Bull, the club's emblem and branding referred to squirrels - which no doubt would have made them Doreen Green's favourite J. League club!
Oddly, rather than simply re-brand them to "RB Omiya", the new owners now call them RB Omiya Ardija, despite the new club logo no longer showing the "
ardilla" part.
Still, at least in name, the new club identity offers the kind of tenuous connection between Spain and Austria not seen since the days of the Habsburgs...