Of course it's not on the overall list. We're talking minutes viewed, so the only things that end up there are series with lots of episodes, or Netflix juggernauts because of the vast reach of that streamer. Even the most optimistic projections for Section 31 would never have imagined it cracking the overall streaming top 10.You cannot spin those Neilson numbers as positive. 170m minutes is less than 2 million viewers across a 90min movie. So an average of 1.889m viewers. If you go to the Nielsen site and filter by “Overall”, it’s not even on the list!
That's it for Star Trek streaming movies.
I have long thought this was it for Trek streaming movies, but mostly because the business has realized direct-to-streaming movies aren't the great idea execs thought they were. They thought they could get the same audience interest and save on marketing costs by sending it straight to streaming, but it now turns out you generally need a theatrical release to make people interested in streaming a movie at all.
What's good about these results is that: 1. It's the only P+ movie to chart at all, 2. Aside from the Netflix juggernaut at the top of the list, it's the only straight-to-streaming movie on there.
It is a good result when a project that's in an unsuccessful format, on a streamer with no market share, is still somehow competitive with huge theatrical hits from larger competitors.
Maybe a comparison to stand-up specials is apt here. Stand-up specials can command enormous fees from streamers, and the reason they are so valuable is because people subscribe, or stay subscribed, for them. But you will see clueless analysis that proclaims "Netflix overpays for their stand-up!" because their minutes viewed tallies aren't as high as those for long-running series, which completely misses the fact that they never could be, when we're comparing a 5,000 minute series to a single 60 minute special, and a raw tally of minutes viewed isn't the question that ultimately determines value anyway. It's just one data point that might help give us insight into the black box of streamer data.
So, we have no direct insight into the question that really matters: do the P+ internal metrics conclude that Section 31 drove sign-ups, or kept people subscribed?
If I had to put money on it, I'd guess: not enough to justify the cost of another streaming Trek film. But I also wouldn't have guessed Section 31 would get streams that are competitive with theatrical releases, so who knows, maybe! That's what you're looking to do on a little streamer, put out content that reaches the same level as the bigger players.
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