Studios want and expect people to move away from physical media towards digital downloads and streaming--and it's happening and accelerating. This is a growing trend and Paramount is not alone. For instance, at least in Canada, if you want a digital copy of a MCU movie, you have to buy the 3-D blu-ray. Regular one doesn't have it. Sucks, but studios really want to move people to streaming and PPV.
Sadly this is true. The irony is that I don't think the market is quite as there as the hyperbole suggests. I still think physical media is viable with the populace, seriously the market is still there for people wanting to own media on disc, but the industry itself has spun this thing about "the death of physical media" and is using strong arm tactics like this to make it a self fulfilling prophecy. Truth is the studios all actually want consumers to give up physical media because it's easier for the studios to control usage rights with streaming.