On Tuesday, Starbucks announced a new limited-edition cup featuring a “mosaic of more than a hundred people drawn in one continuous stroke.” As you may have noticed, it’s green, unlike the traditional “red cups” the coffee company serves every year around the holidays.
And there’s a very simple reason why: These aren’t the holiday cups. Instead, they are meant to “celebrate community.”
“During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other,” Starbucks CEO and Chairman Howard Schultz said in a
press release.
There was literally no mention of the green cups being for Christmas, but people assumed they were and got reeeeally offended.
A green "holiday" cup that has nothing to do with season? Not even snowflake!?!? Over the top with "PC" don't offend anyone BS @Starbucks
— YYC & Beers on 17th (@CHYYCGUY)