Dark not necessary better. Even though I agree that DS9 was darker and it is fan favorite, but rating wise this wasn't reflected as it should have, as DS9 could never enter in TNG's footsteps. What would help in my opinion, and what is successful right now are standalone episodes/arcs, with an ever growing mistery in the background. Just watch the current successful scripted shows: LOST was a hit, right now Person of Interest, Once Upon a Time, Game of Thrones, Spartacus nearly all of them are presented episodically as stand alone stories, yet all of them has a bigger scope in the background, mostly some unfolding mystery also heavy character development. In my opinion that is what Star Trek should too in a future TV series if they want to be successful, not the dark tone is the important but the composition of the seasons/stories to server not only the episode but the bigger scope too. nuBSG was dark in tone, but it also had all the above.
LOST was not a stand alone episode type of series. You had to follow the whole season in order to understand the storyline. Game of Thrones & Spartacus are also not stand alone episode oriented series. you had to follow the whole season to better appreciate the story line plus Game of Thrones & Spartacus had plenty of violence and nudity to attract more people as well. Person of Interest show that stars that actor who played jesus , does have stand alone episodes but it is more of a cop drama. i never watched Once Upon a Time and hence i cannot comment on that show.
The Walking Dead was really dark and i really liked it.
Star trek was born in the idealism of 1960s. The era we live in now is a post 9/11 world, where the USA even waterboarded enemies for information under george w bush. We need a show that reflects our current times. A darker and conflicted star trek series, where the federation idealism gives way to pragmatic realism. The federation becomes more darker as a result.
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