Literally, the question is just wrong. Lost wasn't great. It was a disaster. The real question is, how did it suck in a fair number of viewers and keep them to the bitter end?
1.Start with a bang. Fan boys love shows where someone is sucked into a jet engine in the first episode. Don't know why TV producers don't do it more often.
2.Serialize. If you can't make it good all the time, at least keep them coming back. It's called intermittent reinforcement in behavioral psychology. Have no shame.
3.Mindboggling. Lost was genuinely creative in amazing twists. True, combining mindboggling and serialization destroyed the coherence of the plot but those who last til the end would be too embarrassed to say so. Have no shame.
4.Soap, more soap, Castile soap with distilled water. And a bubble machine, too. Lost's famous flashback structure was devised for the soap. (The flashforwards and the fake flash sideways were creative ploys in #3.) Do a love story, break the pair up, repeat. Have characters experience an epiphany, give them amnesia, repeat. Find an interesting back story for a character, then repeat with variations. Establish characters as supercool villains, then rewrite them as just stupercool. None of it adds up to anything, but the constantly paddling the plot churns up soap suds like you wouldn't believe. Have no shame.
5.Steal from the best. Example: Sawyer's backstory came from David Mamet's House of Games (starring Lindsay Crouse and, of course, Joe Mantegna.) Have no shame.
Summarizing it all: Gall.
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