Why is everyone assuming it's only Paramount that's to blame here?
Well, because they are (to blame).
ViacomCBS and
Netflix had a contract.
So, let's assume
ViacomCBS was happy with the contract. Then, this contract would still be in place, since
Netflix would have to obey the contract. That's what contracts are for.
That means,
ViacomCBS wanted to get out of the contract. They negotiated with
Netflix about it. Maybe ViacomCBS would have wanted to make the deal earlier, but whether they tried or not, that possibility was seemingly not available. Available were the options "stay with the contract that the viewers relied on or cancel it a day before the new season starts". If ViacomCBS would care about their viewers, they could have said "OK, we stay within the contract (until after season 4 has aired)". But they willingly decided: "Let's f*** the viewers, surely they will be dumb sheep that just accept our behaviour, will prissily wait a year for the show to arrive in their country on our service instead of getting it through other means, but still be anxious enough about it to immediately buy a year's prescription to our new service just to watch this then-pretty-old-"new"-episodes of the series."
I understand why people are upset about the suddenness here. I just don't get why they expect all companies to give their content to a competitor
Because they signed a contract to do so. That should be reason enough. Sure, one can buy oneself out from a contract, but if one is acting disappointing, one have to live with being regarded as a disappointment.
Egoism is a two-way thing. If you follow the rule of "companies only have to look for their own benefit", then you also have to accept that "customers only have to look for their own good". And that means that
ViacomCBS is just a
disappointment.
But the important thing about it is that
ViacomCBS is dependent on their viewers, but their viewers are not dependent on
ViacomCBS. If their viewers think that
ViacomCBS sucks,
ViacomCBS has a big problem. If on the other hand
ViacomCBS dies, the viewers can just watch the stuff of the many other companies.
So, even if they would think that they make more profit from this single transaction the way they did, it is still a bad idea to alienate their viewerbase with such an untrustworthy behavior - again.
And to make things even worse, the decision is hardly beneficial for their income. (except if
Netflix paid an enormous amount of money to get out of the deal, but that is hardly what happened)
ViacomCBS produced a series that people all over the world are anxious to see. There was a contract in place under which all the people could have watched the series for paying some money. And then, one day before the start,
ViacomCBS willingly decided to cancel this possibility for all people of the world except for North America with the possibility to pay for their product - leaving them only with means where they don't make any profit from.
Does really anyone think that people that would buy a new
Paramount+ account only to watch this series will wait months for it instead of getting it from other sources?
So, one can probably argue whether or not this is disreputable, but one can hardly argue against this being unbelievable stupid and harmful to their own product.
Live long and prosper,
Norad