I doubt they’ll ever make a retro Bond movie, so that hypothetical doesn’t work. A female Bond could work, Atomic Blonde is basically that and it was great. I don’t expect it to happen anytime soon though.
I think that’s the thing (have seen three minutes of atomic blonde and not got to watch rest yet...was only a few days ago xD) is that you can have all kinds of spy movie...but a bond movie almost isn’t a spy movie anymore anyway...or wasn’t for a while...it’s kind of it’s own thing. Bond, if it was made today, wouldn’t have the longevity it has had...it was a product of its times, that changed a very little between times. I do think people would enjoy seeing the things happen to Jemima Bond that they watch James Bond go through. Battered, tied to things, tortured, sleeping with the enemy, told not to crash their car, treated as an idiot with technology etc etc.
It’s slow work, but as I said with the Stella Rimington thing...you need a female character built from the ground up to have anything like a female bond, you can’t just metaphorically stick bosoms on the character, and once you hack away bits of the character, there comes a point where it wouldn’t be that character anymore....as you rightly point out with Merida in Brave. She works because she is part of that story. It doesn’t work as well if you make her a boy, and you have to change the whole set-up if she’s not a wee Scots lassie. Bond I think is the same, with a little more wiggle room because of changes it’s already gone through.
The thing is these characters have become a sort of...cultural thing I suppose. We see a female bond as a right to be fought for in some respects, which is..odd when you really think about it. Bond is only bond because of its history, and it’s history is shaped by audience, and its audience is defined by who likes that sort of thing. It’s audience was predominantly male...but plenty of women too, but not as much. Most of its audience grew up with it, and no one was telling anyone they could or couldn’t like it, buy the book watch the films etc.
Like most things now being led by analysing it’s audience, it’s audience grew organically. And plenty of its stablemates fell by the wayside....no one clamours for a new Harry Palmer, and I don’t know if we ever got a Modesty Blaise.
I think the biggest missed opportunity for female bond in the cinema sense isn’t even in the spy movie genre as such...if people had got behind the Jolie Tomb Raiders, they were very very much the Bond Template. But they didn’t even get behind the vikander reboot.
I am not sure anyone could make a new ‘bond’ these days...the times It came through shaped it and it’s Popularity depends on that.
Which comes full circle...it’s about ‘why’ we want these things changed, and then whether that would really work the way we want it to.
I think Viking red hair, like swishing coral, really works for mermaids personally, and assume they may even keep that aspect, wherever the actress is from. But the Disney purists won’t like it, and we know how big on purity some Disney is xD