Come back 'you wouldn't steal a car'!!

[Caleuche]

Some of you may be aware of the 'you wouldn't steal a car' anti-piracy ad thats been running a few years.
http://www.youtube.com/watch?v=HmZm8vNHBSU

Yesterday I was [sarcasm]lucky[/sarcasm] enough to come across its replacment whose catchline appears to be 'Get Real!' (see what they've done there. Its a play on words! Aha! Aha!)

Has any else seen this ad? It got a bunch of smug jocks getting so excited about 'watching the real DVD experience' that they start laughing and over-reacting to the so totally awesome movie to the point they actually jump of the sofa at the end to start high fiving each other. Meanwhile a lonely downloading nerd has his computer crash.

This may actually be one of the worst adverts I have ever seen. Please somebody tell me that I won't have to sit though this for the next so many years and its a limited run campaign. Oh, and 'you wouldn't steal a car'. Please come back, all is forgiven!

 

[Bob The Skutter]

^In the UK they were replaced with Knock off Nigel (http://www.youtube.com/watch?v=pNt-nERfeT4) which since has been replaced with You make the movies
At least in the cinema, DVDs have been coming with a picture of a Thumbs up saying thanks for not being a knock of Nigel as well.

 

[OdoWanKenobi]

Those ads always drove me nuts. If I'm seeing the ad, then it means I most likely legitimately purchased this DVD. Why were they pushing the point to someone that already got it?

 

[John Clark]

At our local cinema, the knock off nigel ones have been replaced by Martin Freeman basically saying thanks for coming to the movies.

Thought the "you make the movies" ones were ok though.

 

[Bob The Skutter]

Those ads always drove me nuts. If I'm seeing the ad, then it means I most likely legitimately purchased this DVD. Why were they pushing the point to someone that already got it?

That's what always pissed me off about them too. You've got my money, stop complaining at me.

 

[Haggis and tatties]

Best anti piracy ad ever and one i don't mind watching it.

You wouldn't steal

 

[Amaris]

Those ads always drove me nuts. If I'm seeing the ad, then it means I most likely legitimately purchased this DVD. Why were they pushing the point to someone that already got it?

That's what always pissed me off about them too. You've got my money, stop complaining at me.

I'll third that.


J.

 

[Bob The Skutter]

Best anti piracy ad ever and one i don't mind watching it.

You wouldn't steal

I was looking for the one off the Jimmy Carr DVD, but I can't find it. "Don't be a tit about it."

After looking I did find this from Adam Buxton though.

 

[Temis the Vorta]

Those ads always drove me nuts. If I'm seeing the ad, then it means I most likely legitimately purchased this DVD. Why were they pushing the point to someone that already got it?

Exactly. They're offending all us grownups who wouldn't bother to download movies because we're at a point in our lives where our time is too valuable to waste on saving a few pennies. Netflix rentals are dirt cheap, averaging about $1.50 for me, at my rate of return, so the inconvenience factor alone of illegal downloading isn't worth an amount equivalent to the change under my couch pillows.

Media producers should start being smart. Illegal downloaders are a market that seeks your product, you dumbshits! Identifying a market is something that usually costs businesses serious amounts of money, and you're getting it for free. Heroes has 55M downloaders worldwide. with the American audience down to what, 7 or 8M, they should see that as a godsend and start figuring out how to capitalize on it, not be unimaginatve and lame and just send in the lawyers.

At the very least, id the major markets and start inserting product placement targetted to those markets (as long as it doesn't seem distractingly weird that a bunch of American mutants are using products from Indonesia or something ).

 

[Ethros]

I always think there's some scally watching those ads, answering the question "you wouldn't steal a car/handbag" with "well, yeah I would actually"

 

[payndz201]

Those ads always drove me nuts. If I'm seeing the ad, then it means I most likely legitimately purchased this DVD. Why were they pushing the point to someone that already got it?

That's what always pissed me off about them too. You've got my money, stop complaining at me.

Not only that, but on some discs they were unskippable. And some of those discs were part of TV boxsets (24, for one). So every time you wanted to watch an episode, you had to sit through the bloody thing.

On the plus side, it did give us this.

 

[Caleuche]

^In the UK they were replaced with Knock off Nigel (http://www.youtube.com/watch?v=pNt-nERfeT4) which since has been replaced with You make the movies
At least in the cinema, DVDs have been coming with a picture of a Thumbs up saying thanks for not being a knock of Nigel as well.

I wasn't aware we had other ads going, I've only ever seen the 'you wouldn't steal...' and 'get real' I like both of those, simple and straight to the point. Don't treat the viewer like an idiot. I also finally know who 'knock off Nigel' is. Can't say I expected him to be a rat.

Best anti piracy ad ever and one i don't mind watching it.

You wouldn't steal

Like this one better!

Media producers should start being smart. Illegal downloaders are a market that seeks your product, you dumbshits! Identifying a market is something that usually costs businesses serious amounts of money, and you're getting it for free. Heroes has 55M downloaders worldwide. with the American audience down to what, 7 or 8M, they should see that as a godsend and start figuring out how to capitalize on it, not be unimaginatve and lame and just send in the lawyers.

At the very least, id the major markets and start inserting product placement targetted to those markets (as long as it doesn't seem distractingly weird that a bunch of American mutants are using products from Indonesia or something ).

I agree, illegal downloads will ultimately result in an increase in product placements. I can't see any way round it, unless the entertainment industry wants to be King Canute against the tide. Having a show where 87% of viewers are illegal must be telling someone that they've lost.

 

[Servo]

I remember someone on TV, maybe on Mock the Week or something, responded to the 'You wouldn't steal...' ad campaign by saying "No, I wouldn't steal a car. But if I had a machine that could make an exact copy of the car...". Made me chuckle.

 

[Witterquick]

Exactly. They're offending all us grownups who wouldn't bother to download movies because we're at a point in our lives where our time is too valuable to waste on saving a few pennies. Netflix rentals are dirt cheap, averaging about $1.50 for me, at my rate of return, so the inconvenience factor alone of illegal downloading isn't worth an amount equivalent to the change under my couch pillows.

For me it's the opposite. Using downloads, I can watch mostly any movie I want in 15-30min. And I only have very basic internet speed. I can imagine how fast it would be for someone with a faster internet connection. Netflix is too much trouble. You have to wait for the dvds to get sent to you and then you have to send it back. It's more about convenience for me than getting free stuff. If I couldn't find the movies I want to download for free, I would readily pay for them if they were available.

 

[Bob The Skutter]

Those ads always drove me nuts. If I'm seeing the ad, then it means I most likely legitimately purchased this DVD. Why were they pushing the point to someone that already got it?

That's what always pissed me off about them too. You've got my money, stop complaining at me.

Not only that, but on some discs they were unskippable. And some of those discs were part of TV boxsets (24, for one). So every time you wanted to watch an episode, you had to sit through the bloody thing.

On the plus side, it did give us this.

I hate the unskippable ones, at least let us fast forward the fucking thing when we paid for the DVD. I actually wrote and email to Warner Bros (I think) to complain about that once, got the usual shite about trying to "educate people" because apparently they had discovered people who spend most on DVDs also get a lot of pirated movies.

 

[wamdue]

I remember someone on TV, maybe on Mock the Week or something, responded to the 'You wouldn't steal...' ad campaign by saying "No, I wouldn't steal a car. But if I had a machine that could make an exact copy of the car...". Made me chuckle.

is it possible you are thinking of this one?

http://www.youtube.com/watch?v=2CWdx9bpycc

 

[Servo]

I remember someone on TV, maybe on Mock the Week or something, responded to the 'You wouldn't steal...' ad campaign by saying "No, I wouldn't steal a car. But if I had a machine that could make an exact copy of the car...". Made me chuckle.

is it possible you are thinking of this one?

http://www.youtube.com/watch?v=2CWdx9bpycc

Not really, seeing as at no point does he mention the line I quoted in my original post. Good clip though.

 

[Bob The Skutter]

I remember someone on TV, maybe on Mock the Week or something, responded to the 'You wouldn't steal...' ad campaign by saying "No, I wouldn't steal a car. But if I had a machine that could make an exact copy of the car...". Made me chuckle.

is it possible you are thinking of this one?

http://www.youtube.com/watch?v=2CWdx9bpycc

Not really, seeing as at no point does he mention the line I quoted in my original post. Good clip though.

I think it was Huge Dennis who made that comment wasn't it?

 

[barnaclelapse]

Does it count if you steal a picture of someone stealing a car?

That's one of the thoughts that keeps me up at night.

 

[Roger Wilco]

is it possible you are thinking of this one?

http://www.youtube.com/watch?v=2CWdx9bpycc

That's brilliant. With many of the movies coming out of Hollywood, you really have to wonder whether people who watch them are all that law-abiding.