Without that bleep bleepingly bleeping bleep bleep emotions bleeping chip.
But that's just me bleeping an editorial...
(Spoiler alert: A novella follows, surprise surprise...)
...TNG, early on, wasn't always consistent with Data and his limitations - Additionally with solidifying "emotionless android" only after a couple years of going back and forth between "emotionless android" and 'Pinocchio, the chiseled boy toy who wanted to be like his creator".
Actually, over the years, the Pinocchio aspect has become more endearing, as an AI trying to grow and be more human fits that mold better than "I am an android, I have no emotions", or "I'm an android, I have no emotions, but I have lots of ethical subroutines* we call 'plot armor'."
That said, later in the show's run there were still lots of great Data moments, as "The Next Phase" is far more a Data story despite the exploration of the afterlife and more delicious Romulan malfeasance. I could eat it up all day, but I digress.
Disclaimer: Brent Spiner consistently rocks the house, but we all know that.
Data, always being loved no matter if a contraction was overlooked hence no retake, still made TNG.
Then came the movies, starting with taking a bit moment from "Descent" and making this as a big feature element. Some loved Data's new antics, some loathed it. The story stated that the chip was fused and couldn't be removed and he was stuck having to integrate them...
...no worries folx**, because the movie sequels couldn't begin to keep a straight path for what to do with the thing - you know, have him turn it on or off at will (or at Will), or he didn't bring it with him, or he didn't have it at all when dealing with Shinzon. Even Worf was given deeper reason for showing up each time! But who needs a Data subplot with positive steps in integrating emotions in a classic made-for-TNG way, just flick a switch and WHEEEEE there it is! Right next to Jean-Luc McClane and every other big screen cookie cutter gimmick. (On a positive side, PIC season 3 added real value to the 90s movies in ways that make them more palatable now than back then, but
before I digress...)
Long story short: Data in the TNG TV show,
Subcategory 1: Pinocchio Style, did it the best.
* Which clearly short circuited at the tail end of "The Most Toys", and auto-repair kicked in afterward since he never had this quandary ever again.
** I'm trying to make a new word that will catch on as hideously as "tryna" has. Until then, I'm just going to tryna drink Tranya and read that little famous book, "The Little Engine That Could"... hey cool, my spellchecker recognized "Tranya" but put those little red squiggles around "tryna" but not "Tranya"!

