The TV Parental Guidelines system was first proposed on December 19, 1996 by the Congress, the television industry and the FCC, and went into effect by January 1, 1997 on most major broadcast and cable networks in response to public concerns of increasingly explicit sexual content, graphic violence and strong profanity in television programs. It was established as a voluntary-participation system, with ratings to be determined by the individually-participating broadcast and cable networks. It was specifically designed to be used with the V-chip, which was mandated to be built into all television sets manufactured since 2000, but the guidelines themselves have no legal force, and does not apply to news or sports programming, thus precluding networks like CNN, Fox News Channel, ESPN and Fox Sports Net from applying the ratings system.
* TV-Y (Directed at young children)
The themes and content in programs issued this rating are specifically appropriate for all children; some materials are aimed at a young audience, mainly those ages 2–6. These programs are not expected to frighten or upset younger children. Examples of programs issued this rating include Wow Wow Wubbzy, Dora the Explorer and Go, Diego, Go! Additionally, on some TV-Y programs, an E/I logo will be shown through the program's entirety if it contains educational content.
* TV-Y7 or TV-Y7-FV (Directed to children 7 and older)
These shows may or may not be appropriate for some children under the age of 7. This rating may include mild fantasy violence, mild or suggestive humor and may contain some content not appropriate for younger children. Examples include Foster's Home for Imaginary Friends, Johnny Test, Back at the Barnyard, Tom and Jerry and SpongeBob SquarePants. When a show has noticeably more violent content, it is typically assigned the TV-Y7-FV rating (the FV standing for fantasy violence). Pucca, Digimon, Pokemon, Power Rangers, Sonic X, Chaotic and Chowder are assigned a TV-Y7-FV rating, along with many other action-adventure programs.
* TV-G (General audiences)
Programs issued this rating are deemed appropriate for all ages. However, content in these programs are not always specifically directed towards children. Examples of programs that are issued this rating include The Price Is Right and Who Wants to Be a Millionaire. Many programs on Disney Channel use the TV-G rating instead of the TV-Y7 rating, as the programs aim more toward a family audience. Networks which air informational and how-to content (such as the Food Network and HGTV) or older archive programming (such as Game Show Network) usually apply a blanket TV-G rating across their entire schedule with few exceptions.
* TV-PG (Parental guidance suggested)
This rating signifies that the program may be unsuitable for children without the guidance of a parent. Various game shows and most reality shows are rated TV-PG including Supernanny, Wife Swap and American Idol for their suggestive dialog, suggestive humor, and/or coarse language. Some prime-time sitcoms such as Everybody Loves Raymond and Seinfeld usually air with a TV-PG rating. Many feature films rated PG and some movies originally rated PG-13 and R are edited for content in order to earn a TV-PG rating.
The TV-PG rating may be accompanied by one or more of the following sub-ratings:
o D for mild flirtatious dialogue (sexual themes)
o L for mild to moderate language
o S for suggestive humor
o V for moderate violence (previously referred as medium level violence) (mild references of blood, bullying, gunshots, guns)
* TV-14 (Recommended for people 14 or older)
Programs issued the TV-14 rating are usually unsuitable for children under the age of 14 without the guidance of a parent or guardian. This rating may be accompanied by any of the following sub-ratings:
o D for moderately suggestive dialogue
o L for moderate to strong language
o S for moderate sexual references
o V for strong violence
Many programs that air after 9:00 pm are rated TV-14, including late night staples The Tonight Show and Saturday Night Live. A notable exception to this rule is Thursday.[citation needed] Many prime-time dramas and some sitcoms current episodes Family Guy, The Simpsons, MADtv, and That 70's Show use the rating as well, as do many daytime soap operas. Certain PG-13 or R-rated feature films are rated TV-14 when edited for broadcast.
Live programming like televised awards ceremonies, concerts, and some specials will be issued a general TV-14 rating, because of the possibility that profanity or suggestive dialogue may occur.
* TV-MA (intended for mature audiences)
Programs that carry a TV-MA rating are directed towards people at or above the age of 16, and 17. This rating was formerly TV-M until 1998. The program may contain extreme graphic violence, strong profanity, overtly sexual dialogue, very coarse language, nudity and/or strong sexual content. Although not a very large number of shows carry this rating, South Park is a popular example of a show that carries a TV-MA rating. The TV-MA rating has also been given to original programming on HBO and Showtime and some of the shows on Cartoon Network's Adult Swim, such as The Boondocks, Robot Chicken, Frisky Dingo, and Metalocalypse. The film Schindler's List was the first network TV airing to display this rating, and the pilot episode of the CBS police drama Brooklyn South made this series the first network TV series to display the rating.
This rating may be accompanied by any of the following sub-ratings:
* L for strong to extreme language
* S for explicit sexual content
* V for very strong brutality/explicit graphic violence
The implications of these ratings, particularly the TV-MA rating, vary greatly depending on the situation. For example, South Park, which airs on Comedy Central, generally contains censored language even though it carries a TV-MA rating. Yet certain other TV-MA programs on Comedy Central (including the late-night "Secret Stash" airings of films such as South Park: Bigger, Longer & Uncut, Kevin Smith titles, Jackass films and other programs) appear to have no restrictions on language. Language may still be censored by a network or air completely unfiltered, depending on several factors, including creative network choices, or to appeal to advertisers leery of placing spots on a TV-MA program.